Sandra has 20 + years of experience and expertise in the marketing field, having held senior roles at the helm of large multinational organisations such as BMW AG’s Global Headquarters, Pepsi, and Reebok. Shortly after moving to Australia, Sandra started consulting and advising Australian businesses to achieve their marketing potential, working across several different industries.
Then Sandra had her first child and she saw a whole new world filled with an array of possibilities and opportunities. Her baby was a terrible teether and cried all the time, and she discovered there were very few options out there to help her to make the right choice for her baby.
Concerned with what to put in her baby's mouth to relieve its pain combined with the lack of options for 100% natural teething toys on the market, Sandra found the passion and drive to create the very product that she and many other parents needed.
Mizzie The Kangaroo: Home of Australia's Original Natural Teething Toy and Educational Toys has received several awards and is now a global brand and product, ever-expanding.
In this episode we cover:
Where the idea of Mizzie originated from and how others can use their own life experiences to solve needs or problems
The first steps to developing a product or idea
The vision a founder must have to continue thriving
How to check if a business is viable
What investors are looking for
What big companies (e.g., Myer) are looking for before stocking your product
The importance of JUST launching and not getting too sucked into getting things perfect
The importance of knowing your and your product’s potential
The value of grant applications and what it means for your business
Growth strategies and the first steps to scaling
The unwavering belief in your own product
Lessons Sandra has learned throughout her journey that she wishes she knew when she started
Mistakes founders make early on and advice for beginners
What is your #1 favourite place in the world?
I love Lisbon, in Portugal. It’s a little jewel. Absolutely beautiful. The food and everything.
What is the #1 place in the world you want to go to that you haven't been to yet?
Somewhere in the Caribbean. Sipping Pina Coladas on the beach somewhere sounds really divine right now.
“You just got to put yourself out there and ask questions. People are happy to help, but you just go to ask.”
“Not everyone is going to understand what your vision is. If you really believe in your product and you have really done your research, no matter how many no’s you get, do not let those no’s push you down.”
Connect with Sandra here: